Digital Strategy & Execution

All about websites & posts?
No. Alignment of Story & Storytelling

Alignment is an important word. You can’t know what you need until you know your goal, your story, your audiences and your key messages. Then, you need a strategy.

We just love it when people say “oh you need Facebook, and Twitter, and Instagram… and our services!” Mostly its just a wild guess, frequently out of self-interest too. Our approach is different. We put the horse before the cart. Then we make sure you have a cart equipped with the right components for the horse’s journey. That cart is digital strategy and that journey is execution.

Worth Knowing…

Communications and marketing, seamlessly blended, is something we do supremely well. That’s because we have been doing it a very long time, with some very notable achievements over the decades.

 

  • Taking a stagnating, old, off-patent pharma brand from a declining position to the company’s best performer
  • Achieving a dominant position in a competitive clinical specialty on island in well under 12 months from a standing start
  • Positioning a technology & business model to the extent that it won a key segment of a national tender outright
These achievements have something important in common. They were all made possible by the alignment of a compelling story, driven by a business aspiration, with a communications strategy involving extensive use of digital channels. The consistent application of this process is something we are hard-wired to do. And we do it because it delivers, time after time after time. As an additional thought, we feel it is worth saying that with so many channels and possibilities, what you choose not to do can be as important as what you do. Time and resources can’t come close to the infinite ways in which they ‘could’ be consumed. We’ll help you make good choices.

Our Services

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Your Story & Growth Strategy

We work with businesses to define their growth aspiration and how their story can drive it. The work goes well beyond just communications but it is the starting point for almost everything.

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Digital Strategy & Web Presence

We’ll help you work out your current digital footprint and then devise a digital strategy that creates the right impact, whilst remaining manageable and adaptable.

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Social Media & Engagement

We are guessing you already know that social media can become all-consuming? It’s a beast that needs taming so that you are owning your story, not just hanging on to its tail!

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Paid Promotion & Advertising

We are highly adept at achieving message delivery at the lowest possible cost, through online advertising, post-boosting and good old-fashioned advertising management in media, journals and more.

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Radio & Video Scripts & Production

Radio and video are highly impactful means of communication, from social media adverts to interviews and radio ads. It’s critical they are done right. We are ‘quite’ experienced in this area (check the portfolio!).

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Written Content Development

An enduring truth to digital strategy is that content is king. It’s important not to confuse quality with volume. Each piece has a purpose but must also be driven through channels. We’ll help you get this right.

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Events & Human Engagement

Utilisation of events is a time-honoured component of effective communications and positioning. Our team has experience of everything from small focus groups to International events for hundreds of opinion leaders.

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Media Engagement & Management

The media tell stories more frequently than anyone. Sometimes they are neutral. Sometimes not. Sometimes it’s accurate, sometimes not and sometimes it’s ambiguous anyway. It needs active management.

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Traditional Marketing & Design

Because a picture tells a thousand words, it’s important that you look good across all domains, digital and physical. And that look needs consistency too. We’ve got this.

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