‘From Here to Maternity’ (Pregnancy Complete Care)
Doctors Hospital and Integra Healthcare wanted to increase the public’s awareness of the healthcare needed for a healthy and safe pregnancy and to highlight their maternity team, promote their services along with providing some helpful maternity tips for pregnant women in Cayman, reaching a wide audience.
From this brief, we then created the ‘From Here to Maternity’ campaign, a campaign all about raising awareness of the health, care and wellbeing necessary for a healthy and safe pregnancy, birth and beyond in the Cayman Islands.
‘From Here to Maternity’ & ‘birth and beyond’ were used as snappy and engaging taglines to represent Doctors Hospital’s and Integra Healthcare’s Pregnancy Complete Care; made up of a multidisciplinary team of fertility specialists, fetal medicine specialist, obstetrics, midwifery and tertiary trained neonatal team.
Our work for this project ranged from:
- Secondary Website for the campaign: Pregnancy.ky
- Radio Campaign
- Organising Radio Interviews with Doctors
- Content writing
- Banners
- Social Media Strategy
- Lots of Materials
Skills
BROCHURE DESIGN, WEB DESIGN, LAYOUT & BUILD
TRADITIONAL ADVERTISING & PAID PROMOTION
INTEGRATED CAMPAIGN BUILDING
CONTENT WRITING
RADIO SCRIPT WRITING
TONE SETTING & CHOICE OF VOICEOVER ARTIST
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