Integra Healthcare Radio Campaigns
Our radio campaign for Integra had lots of message masters. It was partly about building their presence and position, partly about encouraging people through the door, sometimes in support of distinct campaigns and always limited to 30-second slots.
You can say a great deal in 30 seconds, but never quite as much as you’d like to!
The whole programme was an exercise in the discipline of being concise, whilst reinforcing key bits of information continuously. The adverts needed to be clear – Integra, what Integra was about and what they wanted the listener to do.
Each advert required its own ‘tone’ and inference, and yet all had to conform to a recognisable style. Despite that conformity, we achieved adverts that spanned seriousness through to humour, all of them professional.
RADIO SCRIPT WRITING
CONCISENESS ( WE THOUGHT WE’D REINFORCE THAT!)
TONE-SETTING & CHOICE OF VOICEOVER ARTIST
SETTING RADIO STRATEGY & RELEASE SCHEDULES
MANAGEMENT OF MEDIA
We have been running this campaign for nearly a year now, updating it, keeping it fresh and ensuring it is targeted to the next bit of the story. Blown away by the number of people that mention the ads. Radio is alive and kicking in Cayman!
INTEGRA HEALTHCARE LTD
MAY 2019 TO PRESENT
RADIO & VIDEO SCRIPTS & PRODUCTION