The Cayman Islands Government was working fast to contain Covid-19 spread and lock it out of the community. This required the production of a series of videos, all based around a common set of themes but each tailored to different audiences, ranging from children, through youth, to adults of all ages and parents specifically too.
The project timescale was the greatest challenge, given that scripting, filming, editing and final production all had to happen within 24-48 hours whilst the island was already engaged in social distancing and organising itself for tighter lock-down.
We shot in 2 locations, and worked remotely with one of the celebrities.
Once production had completed and approvals been gained, we then released through social media, reaching nearly 50,000 of the island’s population (at the time of writing) and achieving a hugely significant 5-figure number of complete Play Thrus, suggesting that we hit the nail on the head with respect to audience tailoring, engagement & targeting.
ORGANISATION & MANAGEMENT OF PARTICIPANTS
VIDEO DIRECTION & PRODUCTION
RELEASE, INCLUDING PAID, THROUGH SOCIAL MEDIA
This was challenging. 24 – 48 hours to capture and create a series of videos, involving a variety of celebrity and medical staff, applying to a variety of audiences! We did it though.
CTMH Doctors Hospital
RADIO & VIDEO SCRIPTS & PRODUCTION