The project related to the introduction of a new screening service designed to pick up undiagnosed heart problems by professionally checking blood pressure.

We designed a service micro-site using the same branding as for the main Integra site and utilising imagery to reinforce the groups most suited to the service. Writing was crucial. We had to achieve a balance between enough strength to engage people in the call to action but not so much that we suggested the risk was greater than it was.

The website itself needed to be timed for release alongside a social media campaign and radio advertising, both of which we also handled.