5 Star is a building and construction company in Grand Cayman, who offer maintenance, construction, renovation, landscaping and urgent help services. They have been in operation for over 15 years and felt it was time for a brand refresh.

When undertaking this project for 5 Star, our team at Grow wanted to keep ‘new look, same quality service’ at its core.

The new logo has a professional sleek feel, symbolising 5 Star’s quality team of professionals. Our choice for 5 Star’s new brand colours of yellow and grey (or ‘concrete grey’ if you will) are colours typically seen at construction and building sites e.g. bulldozers, cement mixers, hard hats – increasing the brand’s alignment with the construction industry.

The ‘5’ in 5 Star Building & Construction represents their 5 main service areas:

• Construction
• Renovations
• Landscaping
• Maintenance
• Emergency Maintenance/Urgent Help

As important as nailing their main logo is, ensuring effective branding and promotions for each of the individual service areas was also key.

Our team created several logo variations for the individual service areas, assigning red – a bright, noticeable colour associated with many emergency services to their emergency maintenance service area, green for landscaping and lawncare and so on.

Similarly to the new brand colours for their main logo we wanted these logo variations to align with colours already frequented by the particular service area, thus another way for 5 Star to remain more present in the minds of their consumers.

The 5 Star website has also had a complete refresh of its design as well as:

• New content and blogposts on the site, including working with the 5 Star team to provide more detail for each service
• New contact forms for a smoother enquiry process
• An enhanced project gallery with some photos of their newer projects
• New blogposts with updated blog templates

We launched several social campaigns, re-introducing 5 Star with their new look as well as publishing a campaign for the hurricane season to promote in particular, their maintenance, landscaping and emergency maintenance services.