5 Star is a building and construction company in Grand Cayman, who offer maintenance, construction, renovation, landscaping and urgent help services. They have been in operation for over 15 years and felt it was time for a brand refresh.

When undertaking this project for 5 Star, our team at Grow wanted to keep ‘new look, same quality service’ at its core.

The new logo has a professional sleek feel, symbolising 5 Star’s quality team of professionals. Our choice for 5 Star’s new brand colours of yellow and grey (or ‘concrete grey’ if you will) are colours typically seen at construction and building sites e.g. bulldozers, cement mixers, hard hats – increasing the brand’s alignment with the construction industry.

Colour psycology was also utilised when creating logo variations for the individual service areas e.g. red – a bright, noticable colour for urgent help, green for landscaping and lawncare and so on.

The 5 Star website has also had a complete refresh with the new branding being applied. Additionally we have:

• Done content writing for the site, including working with the 5 Star team to provide more detail for each service
• Created new contact forms for a smoother enquiry process
• Enhanced their gallery with some of their newer projects
• New blogposts with updated blog templates

We launched several social campaigns, re-introducing 5 Star with their new look as well as publishing a campaign for the hurricane season to promote in particular, their maintenance, landscaping and urgent help services.