Frequently, the first foray most businesses make with paid advertising is a combination of some last-minute ‘space’ in a magazine and a few experiments with Google AdWords. Frequently it leaves you disillusioned.

We always remember the advertising dilemma that goes “50% of all advertising spend is completely wasted. I just wish I knew which 50%!” Most businesses could benefit from targeted advertising spend. And by benefit, we mean that the net return across these activities outweighs the expenditure and is superior to the next best alternative.

Our goal is to help you make sensible, well-informed choices, get the lowest possible cost of entry, and then effectively monitor impact so that you can make even better choices downstream. It’s that simple, really.